Fundraising Tip: Use Systems to Free Up More Time for Relationships
When it comes to nonprofit fundraising, particularly securing six- and seven-figure gifts, one truth stands out: the money comes from relationships, not transactions.
On episode 75 of The Marquis Murray Show, [Guest Name] shared insights on how nonprofits can build strong systems to support major gift fundraising. Major gifts—the transformational contributions that propel organizations forward—typically come from a small group of committed philanthropists. Success in fundraising, therefore, relies on building and nurturing those relationships.
Why Systems Matter in Fundraising
Systems don’t replace relationships—they support them. By implementing processes and leveraging tools, nonprofits can:
Eliminate wasted time on repetitive tasks
Stay organized with donor cultivation and follow-up
Make fundraising campaigns more manageable and actionable
When busywork is streamlined, teams can focus on what truly matters: connecting with donors and sharing the organization’s vision.
How Asana Can Help
One recommended tool for nonprofit fundraising is Asana. While not a CRM (and not a replacement for one), Asana is a powerful project management solution that can help organizations:
Track prospective donors and their touchpoints
Manage data around fundraising campaigns
Assign and follow up on tasks so nothing falls through the cracks
In short, Asana helps teams stay on top of details, creating more space to invest in relationship-building.
The Future of Fundraising: Systematization + Automation
Looking ahead, nonprofits that embrace systematization and automation are likely to thrive. By letting technology handle more transactional aspects of fundraising, organizations can dedicate more energy to what truly drives results: cultivating meaningful relationships with donors.
Your Next Step
Nonprofits can start by reviewing their current fundraising workflows and asking:
Which tasks could be automated?
Where are the bottlenecks in the process?
How much time is being spent on details that could be streamlined?
Even one small change can free up hours each week—time that can be reinvested into cultivating the donor relationships that generate transformational gifts.
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